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Are You Sending Targeted Marketing Campaigns or Bad Poetry?

In honor of Bad Poetry Day, ZoomInfo put together an infographic to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry. Every year on August 18, the creators of this holiday encourage you to “invite some friends over, compose some really rotten verse, and send it to your old high school teacher”. But of course, that’s not the only way to celebrate. We can also use the opportunity to think about whether there’s any “bad poetry” in our targeted marketing campaigns...

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Are You Sending Targeted Marketing Campaigns or Bad Poetry?