ABM ACCOUNTS

Automation in Account-Based Marketing

February 28, 2022

Automation in Account-Based Marketing
Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

Spotlight

NicheMktg

NicheMktg is a B2B lead generation company based in Winnipeg, Manitoba, Canada. 100% dedicated to serve the B2B sector, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals. The Internet has changed the traditional sales paradigm, and we help companies to compete in today’s new sales environment. In order to identify and reach targeted leads in tight, niche markets, we incorporate the best practices in market segmentation, research and strategic marketing, combined with the implementation of digital marketing tools and traditional marketing when required.

Other Infographics
news image

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Read More
news image

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Read More
news image

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Read More
news image

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Read More
news image

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More
news image

Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Read More

Spotlight

NicheMktg

NicheMktg is a B2B lead generation company based in Winnipeg, Manitoba, Canada. 100% dedicated to serve the B2B sector, we have hands-on experience in the art and science of marketing to engineers, scientists, industrial and technical professionals. The Internet has changed the traditional sales paradigm, and we help companies to compete in today’s new sales environment. In order to identify and reach targeted leads in tight, niche markets, we incorporate the best practices in market segmentation, research and strategic marketing, combined with the implementation of digital marketing tools and traditional marketing when required.

Events