B2B Enters The Experience Era

December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Spotlight

Bonfire

Committed to driving business growth through digital smarts, Bonfire is one of Perth’s (if not Australia’s) leading digital performance agencies. Recognised as having one of the country’s brightest teams, Bonfire is trusted by some of Australia’s most iconic brands to manage their digital strategies. Their enviable record of success is underpinned by a data driven methodology, fine tuned over the last 20 years.

Other Infographics
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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

Bonfire

Committed to driving business growth through digital smarts, Bonfire is one of Perth’s (if not Australia’s) leading digital performance agencies. Recognised as having one of the country’s brightest teams, Bonfire is trusted by some of Australia’s most iconic brands to manage their digital strategies. Their enviable record of success is underpinned by a data driven methodology, fine tuned over the last 20 years.

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