B2B Enters The Experience Era

December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

Other Infographics
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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

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