ACCOUNT BASED DATA

Benefits of Zero-Party Data in Personalization

February 19, 2022

Zero-Party Data in Personalization
Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication.

While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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Hogarth Worldwide

Hogarth is a marketing implementation agency. We produce advertising and other marketing communications for our clients across all media and all languages. Our production expertise coupled with our powerful workflow and asset management technology delivers quality, control and savings for global brands.

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Infographic | July 13, 2022

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Infographic | June 24, 2022

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Spotlight

Hogarth Worldwide

Hogarth is a marketing implementation agency. We produce advertising and other marketing communications for our clients across all media and all languages. Our production expertise coupled with our powerful workflow and asset management technology delivers quality, control and savings for global brands.

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