CONTENT MARKETING FOR B2B DEMAND GENERATION

When it comes to the B2B buying cycle, branded content can be pivotal in moving the buyer further into the new business pipeline.

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TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

Other Infographics
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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Spotlight

TBWA\Helsinki

TBWA\Helsinki is the most internationally awarded marketing agency group in Finland. We specialize in growing our client’s brand value with modern brand behavior. Our expertise covers holistic strategic and creative planning of marketing communications as well as production. We combine marketing with the latest technological opportunities and innovations. Additionally, our special units serve our customers in retail marketing, productization of brand innovations and in real time marketing services.

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