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Hotel Market Segmentation: Lots of data means actionable insights

When we ask a hotel manager from an independent hotel who their clients are, they easily refer their top nationalities, age range, general preferences and they might even know a few loyal clients, but do they really target each customer segment individually based on those insights? No, they don’t. The truth is that independent hotels are missing out opportunities to deliver better experiences and to increase revenues by better pricing their rooms. We still find today that the majority of independent hotels treat booking data with no particular criteria, resulting in poor client’s information and consequently in a lack of a proper customer segmentation strategy.

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Optime is a fast-growing, privately held marketing and sales consulting group specialized in tailored automated loyalty programs, demand generation solutions and business intelligence services, impacting market share, brand equity, and sales growth. Since 1998 our team has delivered to our fortune 500 and fortune 1000 customers, unique, competitive, successful and specialized marketing strategies combined with the most effective web-based automated system solutions that have given them the power to be one step ahead of their competition.

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Hotel Market Segmentation: Lots of data means actionable insights