Buyer Intent Data

How Does Buyer Intent Data Enhance Your Marketing Efforts

February 16, 2022

Buyer Intent Data
Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Spotlight

LeadBridge®

LeadBridge delivers Account-Based Intelligence that helps enterprise sales reps shorten complex sales cycles with Global 2000, Education and Government accounts. What good is an ABM Account-Based Marketing program, if you don't know what to say to your customers? We provide data and insight into the goals, opportunities and risks facing your top prospects, so you can have meaningful conversations that resonate with key decision makers. Founded in 2006, LeadBridge® has been recognized by the Boston Business Journal and Inc. Magazine as one of the fastest growing private companies in the United States.

Other Infographics
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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Spotlight

LeadBridge®

LeadBridge delivers Account-Based Intelligence that helps enterprise sales reps shorten complex sales cycles with Global 2000, Education and Government accounts. What good is an ABM Account-Based Marketing program, if you don't know what to say to your customers? We provide data and insight into the goals, opportunities and risks facing your top prospects, so you can have meaningful conversations that resonate with key decision makers. Founded in 2006, LeadBridge® has been recognized by the Boston Business Journal and Inc. Magazine as one of the fastest growing private companies in the United States.

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