BUYER INTENT DATA

How Does Buyer Intent Data Enhance Your Marketing Efforts

February 16, 2022

Buyer Intent Data
Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Spotlight

InfoCision Management Corporation

InfoCision is an award-winning contact center partner trusted by leading brands for over 35 years. With locations in the Midwest US and Puerto Rico, we expertly handle millions of customer interactions, providing the best-in-class service and delivering outstanding experiences at every opportunity. Whether it’s customer care, consumer or business sales, direct response, or fundraising and issue advocacy, our contact center solutions maximize your ROI.

Other Infographics
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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

InfoCision Management Corporation

InfoCision is an award-winning contact center partner trusted by leading brands for over 35 years. With locations in the Midwest US and Puerto Rico, we expertly handle millions of customer interactions, providing the best-in-class service and delivering outstanding experiences at every opportunity. Whether it’s customer care, consumer or business sales, direct response, or fundraising and issue advocacy, our contact center solutions maximize your ROI.

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