BUYER INTENT DATA

How Does Buyer Intent Data Enhance Your Marketing Efforts

February 16, 2022

Buyer Intent Data
Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Spotlight

Nano Interactive

Nano Interactive drives business growth through using fully transparent intent data to find customers at scale across all media platforms. We are Europe’s leading provider for Search Intent Targeting. Our proprietary technology enables advertisers to deliver their display, mobile and video branding and direct response campaigns triggered by the specific search behaviour of indivdual users. About 500 million anonymized user profiles as well as 5 billion generated search queries per month serve here as a basis. Nano Interactive currently employs 60 people in Starnberg, Hamburg, London, Paris, Warsaw and Belgrade.

Other Infographics
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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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Spotlight

Nano Interactive

Nano Interactive drives business growth through using fully transparent intent data to find customers at scale across all media platforms. We are Europe’s leading provider for Search Intent Targeting. Our proprietary technology enables advertisers to deliver their display, mobile and video branding and direct response campaigns triggered by the specific search behaviour of indivdual users. About 500 million anonymized user profiles as well as 5 billion generated search queries per month serve here as a basis. Nano Interactive currently employs 60 people in Starnberg, Hamburg, London, Paris, Warsaw and Belgrade.

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