Core ABM

How to Build a Robust ABM Program

December 28, 2021

Build a Robust ABM Program
ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.

ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Spotlight

Zangria Marketing Technology

Zangria is an elite vendor-agnostic advisory service covering: product strategy, demand generation, solution design, lead-to-revenue process, and marketing analytics. We are based in San Francisco and our clients range from startups to Fortune 500 companies.

Other Infographics
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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Spotlight

Zangria Marketing Technology

Zangria is an elite vendor-agnostic advisory service covering: product strategy, demand generation, solution design, lead-to-revenue process, and marketing analytics. We are based in San Francisco and our clients range from startups to Fortune 500 companies.

Events