CORE ABM

How to Build a Robust ABM Program

December 28, 2021

Build a Robust ABM Program
ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.

ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Spotlight

You & Them

You & Them is a team of Talent Scouts based in NYC & Los Angeles who subscribe to the 'anti-recruiter' model. Follow us here to find out about truly unique work opportunities - the minute we do. As members of the community we service, not sales people on the outside looking in, it is our passion to align stars and connect dots, not just match titles with positions. And we do so amongst a talented community of people with the same mentality - that our work is an important part of who we are.

Other Infographics
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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Spotlight

You & Them

You & Them is a team of Talent Scouts based in NYC & Los Angeles who subscribe to the 'anti-recruiter' model. Follow us here to find out about truly unique work opportunities - the minute we do. As members of the community we service, not sales people on the outside looking in, it is our passion to align stars and connect dots, not just match titles with positions. And we do so amongst a talented community of people with the same mentality - that our work is an important part of who we are.

Events