Core ABM

How to Build a Robust ABM Program

December 28, 2021

Build a Robust ABM Program
ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.

ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Spotlight

REL Field Marketing

Resource Experience Limited (REL) was formed in 1995 to meet the increasing demand from businesses to outsource resources. REL is part of Advantage Smollan, the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers. As leaders at the forefront of the Field Marketing industry, we are one of the UK’s largest FM agencies, leveraging international best practice & ideas from our sister agencies across the world.

Other Infographics
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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

REL Field Marketing

Resource Experience Limited (REL) was formed in 1995 to meet the increasing demand from businesses to outsource resources. REL is part of Advantage Smollan, the first and only global provider of innovative outsourced sales and marketing solutions for consumer goods companies and retailers. As leaders at the forefront of the Field Marketing industry, we are one of the UK’s largest FM agencies, leveraging international best practice & ideas from our sister agencies across the world.

Events