How to Create Content for Your ABM Strategy [Infographic]

You know account-based marketing (ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy?An infographic from Marketo shows you top-secret tricks for creating content for your target accounts.Fully 82% of prospects value content created for their specific industries, the infographic states, and 67% value content for their specific job functions.One tip from Marketo: When creating personas, determine which visuals appeal to specific groups. Doing so allows you to give your audience targeted content and gives you an efficient way to create it.

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UpCity

UpCity is an online marketplace that connects businesses with qualified agencies and digital marketing service providers. The company provides a comprehensive directory of trusted marketing service providers in local markets and across industry verticals. For agencies, UpCity’s Agency Growth Engine helps drive top-line revenue growth for agencies in a scalable manner. The Growth Engine helps agencies Promote their business through UpCity’s online marketplace, provides People to help scale marketing services operations, and drives efficiency through UpCity’s proprietary Product via white-label reporting and project management.

Other Infographics
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Account-Based Marketing Checklist Infographic

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Your target account list contains the companies with the most potential to your business. It can include: Prospects, customers, partners or a mix of all three.Once you have your list of target accounts, it’s time to build marketing programs (both analog and digital) that focus on those accounts and move them through the funnel.

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What is Inbound Marketing?

Infographic | March 22, 2016

Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in the dark. Remember that Inbound Marketing is an ongoing process that requires constant care and feeding to keep your business growing. When executed effectively, it also creates a system that consistently and repeatedly generates qualified leads for your business!

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Demand Generation: Top of the UK B2B Marketers’ List

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Sales-related activities, such as generating more leads, greater up-selling and cross-selling, remain top B2B marketing priorities in the UK. These are some of the findings of The B2B Barometer – a quarterly state-of-the-B2B-industry study by Circle Research.

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15 Noteworthy Statistics About B2B Marketing Automation

Infographic | April 16, 2016

B2B companies are realizing the true value of marketing automation platforms (MAPs); over half (53%) of B2B Fortune 500 companies use MAPs a 112% increase from 2013. This infographic from Mystique Brand Communications highlights 15 stats that evaluate the growing importance of marketing automation within B2B organizations.

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The Analysts Have Spoken: Invest in ABM

Infographic | April 9, 2019

The verdict on account-based marketing is in: industry analysts are advising customers to invest in ABM in 2019. The reason? The data is clear—B2B companies using ABM to reach target accounts are seeing the results in their bottom line.

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State of Demand Generation

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Pulling out a number of stats related to this fastest-growing marketing discipline, this infographic highlights some of the areas you seriously need to consider. It’s very easy, in a world full of stats and instant communications, to become immune to the core reasons for undertaking a programme of Demand Generation. This handy infographic not only reminds you of how powerful a tool you have at your disposal, but can also help in getting buy-in from stakeholders throughout the business, and illustrate what areas Demand Generation can be expected to work in, and what results are possible, with sales and increase to bottom-line the ultimate aim.

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Spotlight

UpCity

UpCity is an online marketplace that connects businesses with qualified agencies and digital marketing service providers. The company provides a comprehensive directory of trusted marketing service providers in local markets and across industry verticals. For agencies, UpCity’s Agency Growth Engine helps drive top-line revenue growth for agencies in a scalable manner. The Growth Engine helps agencies Promote their business through UpCity’s online marketplace, provides People to help scale marketing services operations, and drives efficiency through UpCity’s proprietary Product via white-label reporting and project management.

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