How to Create Content for Your ABM Strategy [Infographic]

June 9, 2017

You know account-based marketing (ABM) is an effective way to engage your target audiences. But how can you create all that scalable, personal, and relevant content to support your ABM strategy?An infographic from Marketo shows you top-secret tricks for creating content for your target accounts.Fully 82% of prospects value content created for their specific industries, the infographic states, and 67% value content for their specific job functions.One tip from Marketo: When creating personas, determine which visuals appeal to specific groups. Doing so allows you to give your audience targeted content and gives you an efficient way to create it.

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The Frameworks

Founded in 1989, The Frameworks is an independent design consultancy. Founded on an obsessive commitment to excellence, we champion the value of building authentic human connections between people and brands. We collaborate with the world’s largest B2B companies to help solve their most important business and communication challenges. Enterprise experience. Startup agility. Driven by results.

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Spotlight

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Founded in 1989, The Frameworks is an independent design consultancy. Founded on an obsessive commitment to excellence, we champion the value of building authentic human connections between people and brands. We collaborate with the world’s largest B2B companies to help solve their most important business and communication challenges. Enterprise experience. Startup agility. Driven by results.

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