ABM ACCOUNTS

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Spotlight

Aimia Inc

Aimia Inc. (TSX: AIM) is a global data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights.

Other Infographics
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A Super Simple Explanation of Inbound Marketing

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As extreme inbound marketing advocates, we love when we see businesses drink the inbound marketing Kool-Aid, eat the inbound marketing dog food, sip the inbound marketing champagne, or just, you know -- adopt the inbound marketing methodology. And we love it even more when they evangelize it, as HubSpot Partner The Whole Brain Group has recently done with its new infographic featured below.

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Top B2B Marketing Strategies

Infographic | July 17, 2012

Online marketing has become more and more competitive these day. In such competition, it is important to devise a proper B2b strategies to get the best outcome. There are several strategies which can be done in order to market online. Some of them include email marketing, social media marketing, market automation, and customer relationship management. Email marketing is an effective way to market your product. Having a great email list is however very important. Social media is another great way to introduce your product to a vast no of customers, but getting targeted audience is the main issue.

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Market Segmentation

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Infographic for Monkey Bars' Market Segmentation for dealers...

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ABM HITS AND HEADACHES

Infographic | November 30, 2018

It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation. ABM is far from foolproof, though. The concept only works if you target accounts that have a realistic chance of converting but are also numerous/sizeable enough to sustain the business. That’s where the ABM strategy comes in.

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The Rise of Account-Based Marketing in B2B

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Why more and more B2B marketers are investing in ABM.

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5 Brilliant Best Practices for Lead Nurturing

Infographic | November 6, 2015

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!Marketers, the Internet might not be your friend after all. It’s changed the way that consumers shop for products, which means that when they first convert into leads they’re a lot less sales-ready than they used to be. The first time someone types an industry-relevant keyword into Google and hits “Google Search,” they’re probably in the first stage of buyer readiness, awareness. Which is to say that they’re really not ready to make a purchase at all, and need to be nurtured into full-grown, sales-ready leads.Two decades ago, if someone took the time to drive to a brick-and-mortar store, there was a pretty good chance they’d walk away with a product. Today, product research can be completed in the privacy of their own home. Let’s look at a few of the facts about how the Internet has changed the buying cycle.

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Spotlight

Aimia Inc

Aimia Inc. (TSX: AIM) is a global data-driven marketing and loyalty analytics company, providing clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both clients and consumers. Aimia partners with companies to help generate, collect and analyze customer data and build actionable insights.

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