HOW UNDERSTANDING BUYER PERSONA CAN HELP TARGETING AUDIENCE [ INFOGRAPHIC ]

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.