Core ABM

Importance of Personalized Content in ABM

February 7, 2022

Personalized Content in ABM
90% of consumers find personalized content to be somewhat appealing (Statista). 88% of marketers want to deliver a better customer experience through personalization (Evergage).

Spotlight

Thulium LLC

We empower brands to advocate for themselves in the digital, social marketplace through the creation and amplification of their unique, extraordinary brand story.Thulium assists organizations to understand and develop their brand identity and story. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, especially in the social media space, Thulium shifts corporate and customer culture around extraordinary brands.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Spotlight

Thulium LLC

We empower brands to advocate for themselves in the digital, social marketplace through the creation and amplification of their unique, extraordinary brand story.Thulium assists organizations to understand and develop their brand identity and story. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, especially in the social media space, Thulium shifts corporate and customer culture around extraordinary brands.

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