Importance of Personalized Content in ABM

February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista). 88% of marketers want to deliver a better customer experience through personalization (Evergage).

Spotlight

Clemenger Careers

The Clemenger Group in Australia and New Zealand is made up of more than 20 different businesses in the areas of advertising, CRM, content development, experiential marketing, PR and market research. We have over 1,200 employees and there are usually 20 to 30 vacancies at any given time across our companies. Most of our people are based in Melbourne, Sydney and Auckland - but we also have businesses in Brisbane, Perth and Wellington. We employ account managers, project managers, producers, writers, art directors, designers, developers, strategists, finished artists, PR practitioners, social media specialists, experiential and shopper marketers and all of the other roles you’d expect in a group of companies involved in marketing communications.

Other Infographics

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Core ABM

Importance of Personalized Content in ABM