Infographic | February 19, 2022
Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication.
While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.
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