Infographic: How to Reach Your Target Audience on Social Media

The same can be said for your social media content. Many of us have been there. We’ve spent a ton of time strategizing and creating a stunning piece of content, only to have it fall flat. While there are a number of reasons as to why a piece of content may not have performed, it’s really important to start by aligning your content to the people who matter the most to you your customers.That’s where our infographic comes in handy. Based on the audience demographics and user interests of your customers, we’ve developed an infographic to take some of the guesswork out of identifying the most appropriate channel to connect your company to its target audience.So, the next time you’re thinking about posting a dancing cat meme to LinkedIn, or a list of football stats to Snap chat stop right there! We’re here to help.

Spotlight

The Freedonia Group

The Freedonia Group, Inc. is a leading international business research company. It publishes industry market research studies, including industry analysis, product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations, and company profiles. Freedonia Custom Research, Inc., a wholly owned subsidiary, provides custom research analysis associated with mergers and acquisitions, product launch/development, geographic expansion, entry into new markets, business planning, and investment and funding decisions...

Other Infographics
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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

The Freedonia Group

The Freedonia Group, Inc. is a leading international business research company. It publishes industry market research studies, including industry analysis, product and market forecasts, industry trends, threats and opportunities, competitive strategies, market share determinations, and company profiles. Freedonia Custom Research, Inc., a wholly owned subsidiary, provides custom research analysis associated with mergers and acquisitions, product launch/development, geographic expansion, entry into new markets, business planning, and investment and funding decisions...

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