Infographic – Third Party Demand Generation Plays

As we near the end of March and College Basketball’s March Madness approaches its climax, competition is in the air. Watching teams of various calibers compete for the single top spot, it’s hard for fans of the game not to draw comparisons to their own life. For B2B companies in particular, this scenario might be all too familiar.

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MarketBurst

MarketBurst is strategic marketing firm, advertising agency and public relations firm rolled into one. Our role is to provide everything you need to sell your product, from advertising campaigns to sales material. We bring millions in revenue to our customers by providing what business needs, qualified leads at an affordable price. Put our experience to work in your favor. The MarketBurst Group, Dallas, TX is a marketing and public relations agency specializing in allowing companies to outsource their marketing department. This includes the development of marketing programs, sales tools and demand generation campaigns designed to generate revenue for clients. Programs and support can be scaled from the small business to the Fortune 500. From SEO, social media and PR services to web design and training, we have the solution to meet your needs.

Other Infographics
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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Spotlight

MarketBurst

MarketBurst is strategic marketing firm, advertising agency and public relations firm rolled into one. Our role is to provide everything you need to sell your product, from advertising campaigns to sales material. We bring millions in revenue to our customers by providing what business needs, qualified leads at an affordable price. Put our experience to work in your favor. The MarketBurst Group, Dallas, TX is a marketing and public relations agency specializing in allowing companies to outsource their marketing department. This includes the development of marketing programs, sales tools and demand generation campaigns designed to generate revenue for clients. Programs and support can be scaled from the small business to the Fortune 500. From SEO, social media and PR services to web design and training, we have the solution to meet your needs.

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