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It’s Time to Automate Demand Gen

Nearly all marketers are using advertising and marketing technologies to automate the processes required to create, execute, and analyze marketing programs. Automation is making marketers smarter about customer needs, behaviors and experiences, while freeing up time to focus on marketing strategy and creativity. In essence, it’s increasing our ability to effectively discover, engage and nurture prospects and create satisfied customers. So, in an era of automated marketing and with an estimated annual investment of nearly $30 billion, why does Demand Gen remain mind numbingly manual and disconnected from other marketing systems and customer data? I’ve discussed this topic with many analysts, marketing peers and customers – they’re all baffled. It’s clearly time to automate lead gen, content syndication, offline prospecting efforts and the myriad of manual, fragmented Demand Gen processes.

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We are a team of consultants who see marketing programs, campaigns and projects through from conception and planning to execution and deployment. We focus on initiatives such as demand generation, lead nurturing, customer retention and engaging prospects, with strong emphasis on metrics and ROI.

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It’s Time to Automate Demand Gen