Leveraging Emotions in B2B Marketing on LinkedIn

August 16, 2017

After recently adding video ads to its suite of marketing tools, LinkedIn’s now looking to highlight the value of the option, with a new report showing how video content, in particular, can be hugely influential in one of the platform’s key areas of focus – B2B interactions. And according to LinkedIn’s data, video ads can play a significant role in the B2B process in a way you may not have considered – B2B sales are highly influenced by emotional factors. In fact, B2B buyers are 50% more likely to make a purchase based on emotional vs functional value, while up to 86% of B2B buyers see no real difference between suppliers – an opportunity to use emotional connection to stand out.

Spotlight

Brown Bag Marketing

Founded in 2002, Brown Bag Marketing is a privately held, integrated marketing agency that specializes in end-to-end solutions for both B2B and B2C. Capabilities include brand planning, content marketing, mobile development, social media, integrated campaign management and loyalty marketing. Brown Bag prides itself on being the sensible, no-nonsense partner for brands serious about differentiating their products or services from their competitors.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

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With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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How To Sell To C-suite Executives?

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This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Spotlight

Brown Bag Marketing

Founded in 2002, Brown Bag Marketing is a privately held, integrated marketing agency that specializes in end-to-end solutions for both B2B and B2C. Capabilities include brand planning, content marketing, mobile development, social media, integrated campaign management and loyalty marketing. Brown Bag prides itself on being the sensible, no-nonsense partner for brands serious about differentiating their products or services from their competitors.

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