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Marketers Fail to Hit the Target

Personalization is no easy feat. Although data can help marketers be on-point with their targeting, many continue to miss the mark. In fact, the Aimia Institute reports that 57% of Americans take steps to actively avoid companies.

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Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. We help our clients and partners overcome the complexity of consumer communications, grow their business and enhance the customer experience – all in a fast, secure and reliable way.

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