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Marketer’s Guide to Preparing for the Marathon that’s ABM

"Implementing Account-Based Marketing is similar to running a long distance race. In order to successfully run a marathon, you need to have the proper training, preparation, equipment, and resources. The same holds true for Account Based Marketing. It’s an involved process that requires preparation, dedication and the proper tools and technologies to see the desired results. At Markistry, we’ve developed a data and analytics-driven revenue generating framework for Account-Based Marketing that spans the entire customer lifecycle journey. Take a look at our following infographic that outlines what you need to know to prepare for the marathon of implementing a successful ABM strategy. We’re here when you want to learn more."

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Castleford Media

We are Castleford. Australia and New Zealand’s leading content marketing agency. We strategise. We create. We amplify. As a full-service content marketing agency we win business, leads and brand exposure for our clients by creating tailored content for their sites. We can design your strategy, create cost-effective content – and then amplify it through smart promotion.

Other Infographics

Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Marketer’s Guide to Preparing for the Marathon that’s ABM