Account Based Data

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Spotlight

Sublime Behavior Marketing

Long-term growth and profitability come from being your customer’s automatic choice—a habit. At Sublime Behavior Marketing, our job is to understand habits: what they are, how they form, how to create them, and how to disrupt them. Combining years of expertise in marketing, management consulting, and brain science research, Sublime has pioneered the field of Habit Management. This behavior-focused business approach aligns marketing and operations with the both conscious and unconscious minds of the consumer to create habitually loyal customers...

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Spotlight

Sublime Behavior Marketing

Long-term growth and profitability come from being your customer’s automatic choice—a habit. At Sublime Behavior Marketing, our job is to understand habits: what they are, how they form, how to create them, and how to disrupt them. Combining years of expertise in marketing, management consulting, and brain science research, Sublime has pioneered the field of Habit Management. This behavior-focused business approach aligns marketing and operations with the both conscious and unconscious minds of the consumer to create habitually loyal customers...

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