ACCOUNT-BASED DATA

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Spotlight

Indoet

Indoet is Industrial Poetry. Industrial Poetry is the science & art behind smart media. At Indoet, we combine the science of delivering your message to the right person with the art of creative, out-of-the-box media strategy. Indoet artfully builds custom media plans, creating effective connections with consumers that meet client objectives and exceed client expectations. We focus on objective-based media planning, are skilled negotiators and analyze campaign performance continuously, producing results and ROI for our clients. We combine the science of analytics with the art of smart media to turn browsers into engagers, prospects into customers, and purchasers into brand ambassadors.

Other Infographics
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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Benefits of Zero-Party Data in Personalization

Infographic | February 19, 2022

Zero-Party data is information that a customer proactively volunteers to share with a brand through quizzes, content, surveys, opt-in forms, and other forms of communication. While first-party data is rich with behavioral data and implied interest, zero-party data provides explicit interest and preferences, and you must use it to improve the value you provide to consumers. Firms collect first-party data through interactions with customers. This differs from zero-party data, which consumers give you in exchange for benefits from your firm.

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How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Spotlight

Indoet

Indoet is Industrial Poetry. Industrial Poetry is the science & art behind smart media. At Indoet, we combine the science of delivering your message to the right person with the art of creative, out-of-the-box media strategy. Indoet artfully builds custom media plans, creating effective connections with consumers that meet client objectives and exceed client expectations. We focus on objective-based media planning, are skilled negotiators and analyze campaign performance continuously, producing results and ROI for our clients. We combine the science of analytics with the art of smart media to turn browsers into engagers, prospects into customers, and purchasers into brand ambassadors.

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