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NURTURE — SEGMENT —ELECTRIFY YOUR LEADS

How do you maximize the value of the sales leads you generate? Nurture them. How do you maximize your lead nurturing? Apply an audience segmentation strategy to it. See emedia’s infographic on lead nurturing and the value of audience segmentation. Learn: Just how much revenue lift audience segmentation can offer your lead nurturing Conversion probabilities for prospects at each stage of the sales cycle What percentage of your competition you can potentially lead, if you nurture.

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Seraph Science

Seraph Science is the world’s first pure-play c-suite marketing company. Founded in 2013, we’re passionate about helping b2b marketers punch above their weight in their market place and build strong, valuable exec relationships that drive growth and market share. Our clients include big players such as Oracle, HP, Thomson Reuters and SAS Software plus many smaller, niche players who’re bringing something new to market. At the core of what we do is a proprietary methodology that’s based on hundreds of top performer interviews and has proven to be successful across hundreds of projects.

Other Infographics

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

AI and ML in B2B Marketing

Infographic | June 24, 2022

Artiﬁcial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

NURTURE — SEGMENT —ELECTRIFY YOUR LEADS