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Personalization Across the B2B tech customer journey

August 16, 2016

While it’s been argued that the traditional marketing funnel is dead and that buyers do not flow linearly through discrete stages, the stages of the funnel do help us think about the unique needs that buyers face at different points in their journeys. When we look at the buyer’s journey for B2B technology products and services, it’s clear that your customers have a variety of different goals, starting from the beginning of their search and continuing through their ongoing usage of your solution. Personalization helps you ensure that no matter where a visitor or customer falls in his journey, you are providing him with the resources he needs. This infographic provides valuable tips on how to apply personalization across the buyer’s journey.

Spotlight

GKV

Founded in Baltimore, Md. in 1981, GKV is an advertising agency that offers a variety of services: digital strategy, advertising, social media marketing, PR, and branding. The team of more than 200 employees mostly works with mid-market businesses across several industries – consumer products, healthcare, and telecommunications. GKV has an ongoing project with a food production company. The partnership began with a focus on traditional media. GKV created marketing materials for print and TV. Now, GKV is helping the client build its social media presence on Facebook and Twitter.

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