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Pipeline Development

You don’t need any more B2B leads “like these” A Modern Sales Perspective Pipeline Development What Drives Quality Pipeline? We build Oracle solutions to drive quality Pipeline Development for our customers. Find out more: www.oracle.com/sales 1.  Predictable Flow of Qualified Leads 2.  Complete Customer Profiles 4.  Close Loop Analysis Today’s ready-to-buy customer wants personalized value Today’s customer journey can be almost 100% “sales rep free”

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Yesler

Yesler is a B2B marketing agency that blends strategy, creativity, and technology to build demand, engage customers, and grow revenue.We take an integrated approach to serving the entire marketing organization—not only the strategies, content, and programs to create demand but also the infrastructure, operations, and project management required to execute, measure, and optimize for results. From offices in Seattle, Portland, Philadelphia, and Toronto, we’re a team of more than 200 designers, coders, media experts, strategists, and analysts who are on a mission to change the marketing status quo.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Pipeline Development