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SCALING NEW HEIGHTS WITH ACCOUNT-BASED MARKETING

Marketing is synonymous with competition. Every B2B marketer aims to race ahead & reach the finish line before the others. In reality, there’s no finish line! The more you use one form of marketing, the more competition there is to get ahead of. Account-Based Marketing, an underexplored but yet highly profitable marketing technique has been gaining ground for quite sometime now. In this InfoGraphic, delve into the various aspects of ABM & How you can Scale new heights with ABM!

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Spotlight

Splash Media

Splash Media is a digital marketing agency that specializes in paid media, award-winning video production and social media in any language. We leverage online communities, content and channels to drive business results for our clients. Through social storytelling and dynamic content creation, we tell each brand's individual story, while moving the needle on KPIs such as engagement, website clicks or e-commerce sales. Our unique blend of Emmy award-winning video production and digital solutions is transformative for brands and consumers.

Other Infographics
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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More
news image

Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Read More
news image

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Read More
news image

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Read More
news image

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Read More
news image

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More

Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Read More

Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

Read More

3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

Read More

Why Should You Implement AI-based Marketing in Your ABM Strategy?

Infographic | December 18, 2021

In a recent survey, Demandbase found that 80% of marketers had plans to integrate AI into their ABM marketing strategy. Another survey conducted by MarketingProfs concluded that businesses that used AI in their ABM strategies had 59% higher closing rates as compared to others. They saw a 58% increase in their revenue and a 52% increase in their conversions.

Read More

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent.

ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Read More

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate.

According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey. 

Read More
More Infographics

Spotlight

Splash Media

Splash Media is a digital marketing agency that specializes in paid media, award-winning video production and social media in any language. We leverage online communities, content and channels to drive business results for our clients. Through social storytelling and dynamic content creation, we tell each brand's individual story, while moving the needle on KPIs such as engagement, website clicks or e-commerce sales. Our unique blend of Emmy award-winning video production and digital solutions is transformative for brands and consumers.

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