Social Media Best Practices for Demand Generation

Simply posting on various social media platforms as part of your demand generation strategy won’t cut it in today’s market. Engaging with customers through social media has become an art, and you must know when, how, and what to post on each individual platform that is specific to your target audience...

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EBQuickstart LLC (EBQ)

EBQuickstart LLC (EBQ) is an outsourced sales and marketing organization, providing services to software and technology companies. Our employees specialize in different aspects of the overall sales cycle and can be sourced per your organization’s needs.

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Why do companies invest in content marketing strategies [Infographic]

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hy do companies invest in content marketing strategies? This is a question that CopyPress wanted to answer in its annual State of Content Marketing survey. CopyPress interviewed more than 300 agencies, in-house marketers, and freelance creatives to learn why people are invested in this field and how they hope it will change over the next few years. If you don’t know where you’re going, how will you get there? Check out the infographic below.

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HOW UNDERSTANDING BUYER PERSONA CAN HELP TARGETING AUDIENCE [ INFOGRAPHIC ]

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Customer is King! In this infographic we help you realize the perks of getting to know your potential buyers and how this will in turn help you reach your target audience faster. Each section of this infographic will give you a view of the impact of buyer persona study. Come Get Enlightened!

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Evergage for Account-Based Marketing

Infographic | May 10, 2019

Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling marketers to deploy account-based marketing (ABM) strategies to identify and convert website visitors from target accounts.

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Top E-commerce Trends 2017

Infographic | July 9, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead. 2. Automated marketing Automated marketing allows you to tailor your offers and landing pages based on a consumer’s history on your site and the types of products they showed an interest in. Automation can help you create customized email marketing campaigns, landing pages, promotions, recommended products and more. 3. Algorithms are what allow you to segment your customers by the different products they buy, the pages they visit, and more. Of course, you may want to check the results on occasion to make sure everything is working smoothly. 4. Contextual Shopping When you optimize customer experience, you decrease the chances that customers will leave their carts behind. Help buyers follow through by clearly outlining the steps left in the checkout process. You may also get more repeat buyers by showing them a list of items they’ve bought before. 5. Mobile Commerce Mobile shopping becomes more and more popular every year. In fact, Gartner reports that mobile engagement in the e-commerce space will rise another 50% before the end of 2017.

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The Remarketing Report – Q4 2016

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Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from October, November and December 2015. We’ve had another quarter of shifting abandonment rates, with an increase in booking abandonments suggesting winter in Europe and the Americas fueled holiday browsing; whilst retail customer abandonment rates were lower than any other time this year, brought on by flash sales and the Cyber Weekend. For the first time we’ve included On-Site Remarketing stats, giving detailed insights into the effectiveness of overlay messaging!

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"How To" blog post that follows the proven formatting style

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After you create the marketing soul for your post, you can start creating the actual content. How will you establish credibility with your audience so they will take the action you want? The introduction should introduce a problem that your audience has and empathize with them on it. When all else fails, you can check relevant Twitter hashtags.The body should explain the steps towards a solution in detail. Each step should explain exactly how the reader will fix the problem. The conclusion can give a call to action such as leading the reader to additional resources. You will likely want to do this in an indirect way.

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Spotlight

EBQuickstart LLC (EBQ)

EBQuickstart LLC (EBQ) is an outsourced sales and marketing organization, providing services to software and technology companies. Our employees specialize in different aspects of the overall sales cycle and can be sourced per your organization’s needs.

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