Social Media Best Practices for Demand Generation

May 23, 2016

Simply posting on various social media platforms as part of your demand generation strategy won’t cut it in today’s market. Engaging with customers through social media has become an art, and you must know when, how, and what to post on each individual platform that is specific to your target audience...

Spotlight

Springboard Worldwide Ltd

Established in 1999 Springboard Worldwide has been supporting Corporate and SME organisations across the globe to expand their markets, by winning new customers and increasing revenue. Whether a company wants to build on existing success, or move into completely new markets by identifying and engaging with new potential clients, Springboard has the experience and knowledge to help you to achieve your business goals. Springboard offers a range of services including Demand Generation, Market Analysis, Channel Building and Recruitment. These carefully targeted services have been used by organisations across a wide range of industry sectors, with particular strength and experience in Technology, Engineering, Pharmaceutical and Biotechnology markets.

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10 Tell-tale Signs that Intent Data Is Here To Stay

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Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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Spotlight

Springboard Worldwide Ltd

Established in 1999 Springboard Worldwide has been supporting Corporate and SME organisations across the globe to expand their markets, by winning new customers and increasing revenue. Whether a company wants to build on existing success, or move into completely new markets by identifying and engaging with new potential clients, Springboard has the experience and knowledge to help you to achieve your business goals. Springboard offers a range of services including Demand Generation, Market Analysis, Channel Building and Recruitment. These carefully targeted services have been used by organisations across a wide range of industry sectors, with particular strength and experience in Technology, Engineering, Pharmaceutical and Biotechnology markets.

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