Study – 2014 B2B Enterprise Demand Generation Survey

With the following year 2014 demand generation campaign, it comes to notice that “Marketing departments are struggling to succeed with their demand generation. Almost 60 percent of respondents indicated they feel their efforts are not very effective, with less than three percent stating they are very effective.” Logically the importance is of all about creating quality leads and that can be possible only if things done with right pace. The infograhic via Annuitas shares about 2014 figures over the enterprise demand generation survey…

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Rekener

Rekener is a customer data platform for B2B. We automatically create and maintain a 360 degree view of your customers using data from SFDC, Marketo, Hubspot and other sources. From there, we provide analytical applications that both (a) prioritize go-to-market resources on the right prospects and resources and (b) automate KPIs in order to constantly measure what’s working and what’s not working.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

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Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Spotlight

Rekener

Rekener is a customer data platform for B2B. We automatically create and maintain a 360 degree view of your customers using data from SFDC, Marketo, Hubspot and other sources. From there, we provide analytical applications that both (a) prioritize go-to-market resources on the right prospects and resources and (b) automate KPIs in order to constantly measure what’s working and what’s not working.

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