The do's and don'ts at Account Based Marketing

September 18, 2018

the ABM approach is obviously a good one because your client base is so narrow. Maybe you make medical devices only used by a certain surgical specialty, or a coffee bean roaster that will only handle small batches for independent cafes. But specialization isn’t the only way to hone your focus. ABM also works for approaching small groups within a large potential customer base or to directly target a single account of great interest or value.

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xiQ, Inc

xiQ brings the best of DISC personality analysis, search engines, social media and account intelligence curated for you so you don’t spend time searching but being proactive. We utilize machine learning to continuously improve our recommendation and personalization algorithms and remain competitive. Instead of wasting time juggling between multiple solutions, xiQ provides in-depth DISC personality analysis, company insights, news, executive buzz, financial metrics, earning reports, annual reports, stock charts – in one app.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Spotlight

xiQ, Inc

xiQ brings the best of DISC personality analysis, search engines, social media and account intelligence curated for you so you don’t spend time searching but being proactive. We utilize machine learning to continuously improve our recommendation and personalization algorithms and remain competitive. Instead of wasting time juggling between multiple solutions, xiQ provides in-depth DISC personality analysis, company insights, news, executive buzz, financial metrics, earning reports, annual reports, stock charts – in one app.

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