The Future of Proximity & Micro-Location Marketing

Reach Potential Customers in the Right Place at the Right Time “Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers. With the ubiquity of mobile devices and advances in location technology, brands can now send real-time, relevant ads to shoppers about to buy. To see how brands have leveraged location to make purchasing more personalized, take a look at this infographic developed by MDG Advertising. It reveals how location-based data is gaining ground to bring brands to a shopper’s attention. From delivering targeted mobile offers as buyers pass nearby stores to sending product-centric suggestions to shoppers’ phones as they browse the aisles, see how micro-location marketing is bringing brands closer to buyers.

Spotlight

MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

Other Infographics
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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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Spotlight

MarketOne International

Our Digital Marketing practice creates high-performing websites and communications programs that use insight and automation to make every customer interaction as personal, pleasurable and persuasive as possible. With over 300 experienced business development reps across seven regional hubs, our Teleservices team engages buyers at the right time and in the right way. Over the phone, or online via a chat window, it takes a real conversation to close. Our Lead Management Consulting and Reporting teams put the systems and processes in place to manage and measure lead flow across your marketing and sales funnel. Building reports from multiple data sources to enable accurate attribution and close that pesky loop. As an Oracle Marketing Cloud and Salesforce partner, our Marketing Technology practice can handle the techie stuff like CRM optimization, API integrations and database development, or provide ongoing managed services as an extension of your team. MarketOne's Data practice ensures th

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