The Hidden Revenue Opportunity In Sales And Marketing Alignment

May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes.

Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams.

As a result, many such organizations have lost a whopping 10% of their annual revenue.

Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment