Targeted Account Strategy

The Hidden Revenue Opportunity In Sales And Marketing Alignment

May 23, 2022

Hidden Revenue Opportunity
Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes.

Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams.

As a result, many such organizations have lost a whopping 10% of their annual revenue.

Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

Spotlight

NAXION

NAXION is a research-powered boutique that consults on strategic business issues in specialized industry sectors, including Health & LIfe Sciences, Financial Services, Information Technology, Energy, Building & Industrial Systems, Vehicles & Heavy Equipment, Consumer Products and B2B. Depth of marketing experience in key verticals, combined with sophisticated research capabilities and advanced analytics guide an integrative approach to data-driven decision support. The firm's NAscence Group supports bio-innovation within Large and emerging pharma companies by providing forecasting and other research-based consulting services in support of commercialization strategy. Types of projects routinely conducted by the firm include market segmentation, opportunity assessment, demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, lifecycle management and customer experience. Project leaders are supported by an in-house team of methodolog

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NAXION is a research-powered boutique that consults on strategic business issues in specialized industry sectors, including Health & LIfe Sciences, Financial Services, Information Technology, Energy, Building & Industrial Systems, Vehicles & Heavy Equipment, Consumer Products and B2B. Depth of marketing experience in key verticals, combined with sophisticated research capabilities and advanced analytics guide an integrative approach to data-driven decision support. The firm's NAscence Group supports bio-innovation within Large and emerging pharma companies by providing forecasting and other research-based consulting services in support of commercialization strategy. Types of projects routinely conducted by the firm include market segmentation, opportunity assessment, demand forecasting, pricing, positioning and market entry strategy, innovation and transformation, brand health, lifecycle management and customer experience. Project leaders are supported by an in-house team of methodolog

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