TARGETED ACCOUNT STRATEGY

The Hidden Revenue Opportunity In Sales And Marketing Alignment

May 23, 2022

Hidden Revenue Opportunity
Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes.

Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams.

As a result, many such organizations have lost a whopping 10% of their annual revenue.

Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

Spotlight

Demand Dogs

Sometimes we forget the things that make us human the things that ground us and bring us joy. Things like the simple act of holding a door for someone, taking a morning hike, or giving our time and talent to a worthy cause.

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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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Why Data-Backed ABM Programs Bring More Sales?

Infographic | February 8, 2022

With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Spotlight

Demand Dogs

Sometimes we forget the things that make us human the things that ground us and bring us joy. Things like the simple act of holding a door for someone, taking a morning hike, or giving our time and talent to a worthy cause.

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