The Life of a Lead: An Essential Infographic for Lead Generation & Nurturing

The answer is to nurture your contacts for a healthy sales lifecycle. Inbound marketing uses informative content, email, and social interaction to help leads understand the benefits of what you offer. In this essential infographic and glossary toolkit, you'll find:Step-by-step walkthrough of typical lead nurturing emails, from content to reminders.

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Business Advantage

Business Advantage is a B2B research, business development and marketing consulting practice operating in the global IT, Digital and Telecommunications sectors. Our clients include many leading international companies such as 3M, Autodesk, Canon, Dell, Hewlett-Packard (HP), IBM, Intel, Lexmark, Microsoft, Oce, Oracle, SAP, Sony, Sophos, SUN, Xerox Engineering Systems and many small to medium sized organisations…

Other Infographics
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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Spotlight

Business Advantage

Business Advantage is a B2B research, business development and marketing consulting practice operating in the global IT, Digital and Telecommunications sectors. Our clients include many leading international companies such as 3M, Autodesk, Canon, Dell, Hewlett-Packard (HP), IBM, Intel, Lexmark, Microsoft, Oce, Oracle, SAP, Sony, Sophos, SUN, Xerox Engineering Systems and many small to medium sized organisations…

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