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The New Rules of Targeted Mobile Advertising

October 18, 2017

Brands that adopted hyper-targeted mobile strategies early in the mobile revolution are familiar with the mobile marketing arena  geo targeting, beacons, mobile search, and native advertising strategies included. But the rules have changed in 2018  and for brands that are looking to improve their mobile ad ROI, build audiences quickly, and be top of mind (and literally under thumb!) of today’s consumers, it may be time to take a step back and make sure that you’ve got a mobile targeting strategy that works harder than ever.

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MedData Group, LLC

MedData Group provides data solutions, content marketing, and demand generation programs to providers of healthcare technology, medical devices, medical education and others looking to engage with hard-to-reach physicians and other healthcare professionals by using a fundamentally unique approach. MedData Group publishes Medical Product Guide, the industry’s go-to resource that provides clinicians and healthcare professionals with meaningful vendor, product and industry information. By distributing meaningful content to healthcare professionals, we are able to collect more data, glean deeper insights, and reach larger audiences than any other demand generation service. Using behavioral analytics and big-data techniques, our proprietary content and lead management system produces unrivaled insights that we apply to best-in-class marketing practices to achieve unmatched results towards helping our clients reach their business goals.

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