Core ABM

The Power of Account-based Marketing

January 27, 2022

Power of Account-based Marketing
ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

Spotlight

Partners + Napier

Partners + Napier helps brands leave a mark on people, business and culture by creating work with lasting impact. We are an insight-led creative agency with expertise in CPG, food and beverage, healthcare, financial services, technology, travel and more. Our wide range of capabilities enables ambitious marketers to move nimbly across channels to grow brands. We're proud to have won numerous Effie Awards in partnership with our clients, affirming our belief that great creative impacts ROI in a big way.

Other Infographics
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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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7 Important ABM KPIs To Measure Success

Infographic | January 20, 2022

They track the engagement rate of the leads within your target accounts. They measure the impact of your campaign on your top accounts. They measure the average selling point (ASP) to confirm correct account targeting. It measures the accounts that have ceased business with you over a period. It tracks the engagement each piece of content brings.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

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Accelerate your Buyer's Journey by curating relevant content

Infographic | June 2, 2022

Post-COVID marketing looks different. Marketers are relying heavily on content as a valuable substitute for in-person interaction and to engage buyers. In the process, it has been made clear that emails and ads alone don't engage the buyers at the level needed — buyers want more valuable, relevant 1141 content. They want an experience and content decision makers are turning to content experience platforms for help.

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Spotlight

Partners + Napier

Partners + Napier helps brands leave a mark on people, business and culture by creating work with lasting impact. We are an insight-led creative agency with expertise in CPG, food and beverage, healthcare, financial services, technology, travel and more. Our wide range of capabilities enables ambitious marketers to move nimbly across channels to grow brands. We're proud to have won numerous Effie Awards in partnership with our clients, affirming our belief that great creative impacts ROI in a big way.

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