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THE QUICK START GUIDE TO ACCOUNT BASED MARKETING

In an arena where every advantage counts, companies must strive to make the most out of the resources at their disposal. Account-based marketing or ABM is one approach which is well-suited to today’s conditions. Instead of casting a wide net like traditional demand generation, ABM is based on focusing the most resources on the accounts most likely to demonstrate a return.

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Spotlight

Perkuto

For marketing leaders wrestling with revenue growth and proving impact of marketing, Perkuto provides services that map revenue goals to marketing strategy and executes on initiatives that increase marketing and sales team productivity. As a Marketo Platinum Partner, we excel at implementing and integrating MarTech systems into your processes with a high level of expertise and a deep bench of certified consultants.

Other Infographics
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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More
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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Read More
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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Read More
news image

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Read More
news image

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

Read More
news image

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Read More

How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

Read More

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Read More

The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

Read More

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Read More

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers.

Why Use Chatbots in ABM?

Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

Read More

Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

Read More
More Infographics

Spotlight

Perkuto

For marketing leaders wrestling with revenue growth and proving impact of marketing, Perkuto provides services that map revenue goals to marketing strategy and executes on initiatives that increase marketing and sales team productivity. As a Marketo Platinum Partner, we excel at implementing and integrating MarTech systems into your processes with a high level of expertise and a deep bench of certified consultants.

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