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The Remarketing Report – Q4 2016

Our latest infographic summarizing the key shopping cart and booking abandonment stats from the last quarter and corresponding email and on-site remarketing rates. Taken from a consolidation of results from over 500 global brands, our quarterly remarketing report looks at all the key cart abandonment and remarketing stats from October, November and December 2015. We’ve had another quarter of shifting abandonment rates, with an increase in booking abandonments suggesting winter in Europe and the Americas fueled holiday browsing; whilst retail customer abandonment rates were lower than any other time this year, brought on by flash sales and the Cyber Weekend. For the first time we’ve included On-Site Remarketing stats, giving detailed insights into the effectiveness of overlay messaging!

Spotlight

McCann Manchester

McCann Manchester is home to 370 brilliant people across three locations, one pool, one cat, one ghost, one huge studio, and the nation's favourite ad campaign of the decade. Our unique working environment, headquartered in the countryside on a 9 acre campus, includes an on-site gym, heated swimming pool, Bistro and even allotments to grow your own veg. As an integrated agency, we offer opportunities in all areas of creative brand communications, including Account Management, Creative Strategy and Insight, Data Planning, Digital Design and Development, Animation, Production, Studio, Media Planning and Buying and PR and Social Media. If you have a passion for great advertising and an interest in people, strategy, design, ideas, code or numbers we would love to hear from you.

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The Remarketing Report – Q4 2016