The Top 8 Ways B2B Brands Are Reaching Customers in 2017

May 22, 2017

"Being a B2B marketer is a piece of cake," said no one, ever. "A real walk in the park. Easy-peasy." The truth is, no marketer has it easy but sometimes, it seems like B2B marketers have it especially tough. Their work doesn't always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing, for example.

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On Demand Advisors

We are the Revenue Acceleration Experts for Business-to-Business (B2B) Companies. Our singular focus is to partner with Chief Executives including the CEO, CMO and CSO, Business Owners and Entrepreneurs to help you achieve explosive revenue growth and win your target markets. We help you create your revenue growth strategy, provide vital execution services and implement revenue driven solutions.

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The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience

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It seems like every time I write something about account-based marketing it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we are truly doing something with ABM, which has never been done before. Even our friends at G2 Crowd andTrustRadius both now recognize ABM as a new category, which is fantastic!

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ITSMA Account Based Marketing Frame

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Good ABM operates like a microcosm of an entire marketing department. With this much complexity, planning and implementation make the difference between success and failure. ITSMA offers robust methodology, industry best practices, and long track record of successful implementations. All of this helps ensure that our clients and members get the full benefits of Account Based Marketing.

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Battle of the Gens: Demand Generation vs. Lead Generation

Infographic | April 23, 2019

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. The challenges can seem overwhelming, amiright?

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2018 Digital Marketing Trends and Statistics

Infographic | December 3, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

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Demand Generation Definition

Infographic | September 26, 2018

Demand generation is a critical theoretical component of the 'new' marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the 'Blue Ocean' strategy first popularised by W. Chan Kim and Renée Mauborgne just over a decade ago. But the term has become confused and diluted, with marketers overly keen on fashionable buzzwords using it in a similar way to 'growth hacking', a term now associated with so many marketing techniques it has lost all meaning and value.

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Top E-commerce Trends 2017

Infographic | July 9, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead. 2. Automated marketing Automated marketing allows you to tailor your offers and landing pages based on a consumer’s history on your site and the types of products they showed an interest in. Automation can help you create customized email marketing campaigns, landing pages, promotions, recommended products and more. 3. Algorithms are what allow you to segment your customers by the different products they buy, the pages they visit, and more. Of course, you may want to check the results on occasion to make sure everything is working smoothly. 4. Contextual Shopping When you optimize customer experience, you decrease the chances that customers will leave their carts behind. Help buyers follow through by clearly outlining the steps left in the checkout process. You may also get more repeat buyers by showing them a list of items they’ve bought before. 5. Mobile Commerce Mobile shopping becomes more and more popular every year. In fact, Gartner reports that mobile engagement in the e-commerce space will rise another 50% before the end of 2017.

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Spotlight

On Demand Advisors

We are the Revenue Acceleration Experts for Business-to-Business (B2B) Companies. Our singular focus is to partner with Chief Executives including the CEO, CMO and CSO, Business Owners and Entrepreneurs to help you achieve explosive revenue growth and win your target markets. We help you create your revenue growth strategy, provide vital execution services and implement revenue driven solutions.

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