Top E-commerce Trends 2017

July 9, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead.  2. Automated marketing Automated marketing allows you to tailor your offers and landing pages based on a consumer’s history on your site and the types of products they showed an interest in. Automation can help you create customized email marketing campaigns, landing pages, promotions, recommended products and more. 3. Algorithms are what allow you to segment your customers by the different products they buy, the pages they visit, and more. Of course, you may want to check the results on occasion to make sure everything is working smoothly. 4. Contextual Shopping When you optimize customer experience, you decrease the chances that customers will leave their carts behind. Help buyers follow through by clearly outlining the steps left in the checkout process. You may also get more repeat buyers by showing them a list of items they’ve bought before. 5. Mobile Commerce Mobile shopping becomes more and more popular every year. In fact, Gartner reports that mobile engagement in the e-commerce space will rise another 50% before the end of 2017.

Spotlight

Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

Other Infographics
news image

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Read More
news image

10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

Read More
news image

Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

Read More
news image

Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

Read More
news image

How To Sell To C-suite Executives?

Infographic | May 12, 2021

This infographic from TD Insights highlights some of the key metrics, tactics and tools for selling to C-level executives, including best practices for speaking with executives one-on-one, the impact of personalized email on closing C-level deals, key channels for engaging executives and more.

Read More
news image

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

Read More

Spotlight

Ozone Online

Ozone is all about Quantifiable Creativity. That means we provide technical development, design, strategic services, and branding solutions that are as measurable as they are memorable. We develop experiences, programs, and communications that strengthen relationships between consumers and brands. From strategic planning and creative development to technical execution, pre- and post-sales nurturing, and analytics and optimization, our integrated solutions are built on proven demand generation strategies and industry best practices. This foundation helps us create cross-channel communications that drive awareness, adoption, and loyalty.

Events