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Top E-commerce Trends 2017

July 9, 2017

1. Programmatic advertising Programmatic advertising allows you to better appeal to users through personalized content. You’ll be able to show the right content at the right time for every lead. 2. Automated marketing Automated marketing allows you to tailor your offers and landing pages based on a consumer’s history on your site and the types of products they showed an interest in. Automation can help you create customized email marketing campaigns, landing pages, promotions, recommended products and more. 3. Algorithms are what allow you to segment your customers by the different products they buy, the pages they visit, and more. Of course, you may want to check the results on occasion to make sure everything is working smoothly. 4. Contextual Shopping When you optimize customer experience, you decrease the chances that customers will leave their carts behind. Help buyers follow through by clearly outlining the steps left in the checkout process. You may also get more repeat buyers by showing them a list of items they’ve bought before. 5. Mobile Commerce Mobile shopping becomes more and more popular every year. In fact, Gartner reports that mobile engagement in the e-commerce space will rise another 50% before the end of 2017.

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Top E-commerce Trends 2017