Using Intent Data in ABM

February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Spotlight

Sagefrog Marketing Group, LLC

Sagefrog Marketing Group is a top ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, we are dedicated to accelerating client success through B2B brand building and integrated marketing services. We offer fast turnaround times on quality work, combining our strong business and industry acumen to execute brand consistency and optimization. Our proven process JumpStart™ integrates the strategy, tools and programs needed to unlock the potential of B2B companies. Learn more at Sagefrog.com.

Other Infographics

The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

How to Build a Robust ABM Program

Infographic | December 28, 2021

ABM technology is enhancing marketing strategies for B2B companies by targeting only accounts with buyer intent. ABM leverages basic info, data about the kind of technology the lead uses, lead behavior, and data gained through form filling, and event attendance to target accounts and segment them based on priority.

Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

Nine Ways Strategic Growth Drivers Lead Marketing and Influence the Business

Infographic | April 11, 2021

In 2020, B2B marketers played a critical leadership role as businesses responded to the Covid-19 pandemic. ITSMA’s 2021 B2B Marketing Trends Survey showed that marketers were more agile than expected, achieved their goals effectively despite budget cuts, and became even more valuable to their organizations despite all the challenges they faced.

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

Infographic | August 9, 2021

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and provides 10 tips for improving personalization efforts in email, mobile and in-app content.

Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

BUYER INTENT DATA

Using Intent Data in ABM