Buyer Intent Data

Using Intent Data in ABM

February 14, 2022

Intent Data in ABM
In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

Spotlight

SideFuse

SideFuse is a cloud-based marketing technology software that enables advertisers (and the agencies they hire) to obtain third-party B2B intent data and qualified leads by buying any kind of media on a performance basis. With this one powerful demand campaign management platform, marketers can create campaigns specific to their product category, identify high-performing publishers and other media companies with experience in that category, allocate demand, monitor campaign performance, normalize data associated with incoming supply, and review campaign analytics. With advanced features such as account-based targeting, automated lead scoring and rule-based lead delivery, SideFuse is able to source third-party data (and even warm up first-party data) with “no-secrets” transparency and efficient automation. Simply put, SideFuse is designed to ignite the conversion rates of B2B demand generation campaigns.

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Spotlight

SideFuse

SideFuse is a cloud-based marketing technology software that enables advertisers (and the agencies they hire) to obtain third-party B2B intent data and qualified leads by buying any kind of media on a performance basis. With this one powerful demand campaign management platform, marketers can create campaigns specific to their product category, identify high-performing publishers and other media companies with experience in that category, allocate demand, monitor campaign performance, normalize data associated with incoming supply, and review campaign analytics. With advanced features such as account-based targeting, automated lead scoring and rule-based lead delivery, SideFuse is able to source third-party data (and even warm up first-party data) with “no-secrets” transparency and efficient automation. Simply put, SideFuse is designed to ignite the conversion rates of B2B demand generation campaigns.

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