Why Content for Search Engine Optimization (SEO)

June 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over everyone else even in a commoditized market because we do things differently here.”

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Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative, and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, and point of sale materials for clients including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors…

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AI and ML in B2B Marketing

Infographic | June 24, 2022

Artificial intelligence (AI) and machine learning (ML) are driving critical decision making, enhancing business intelligence, and creating innovative products and services in B2B marketing.

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Automation in Account-Based Marketing

Infographic | February 28, 2022

Demand generation and ABM can - and should - complement each other. Companies should consider integrated solutions incorporating a mix of ABM and marketing automation to interact with prospects and customers. - Tim Kopp, CEO of Terminus.

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Infographic On Account-Based Marketing

Infographic | December 31, 2019

Increasingly getting wary of randomly targeting market segments with unpredictable results? Then you need to embrace account-based marketing. ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.

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3 reasons marketing leaders rely on AI

Infographic | June 6, 2022

The pandemic caused many sales and marketing tactics to come to a screeching standstill. But adoption of artificial intelligence (technology marketers have been slow to employ) went through the roof. Frito-Lay Chief Growth Officer told Harvard Business Review that the crisis inspired his team to compress their five-year digital transformation plans into six months.

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The Importance of Conversational Marketing in ABM

Infographic | December 10, 2021

Conversational marketing is about leveraging the power of real-time conversations and two-way dialogue to engage customers and seamlessly move them through your marketing and sales funnels. This could be online chats, social media channels, or live brand experiences, but the end goal is the same — engaging with customers one-on-one to stand out from the competition and humanize your brand.

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Spotlight

Creative Productions

Creative Productions is an award-winning integrated marketing and promotions agency leveraging strategy, creative, and technology to build brands, engage and retain customers, and drive sales. The agency delivers measurable results for a variety of programs including customer websites, email marketing, targeted advertising, and point of sale materials for clients including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California Regional Rail Authority), and Goodwill SOLAC, along with clients in entertainment, sports, energy, and heath care sectors…

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