Core ABM

Why Data-Backed ABM Programs Bring More Sales?

February 8, 2022

Data-Backed ABM
With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Spotlight

ESM Digital

ESM Digital is a tight-knit team of #HigherEdGeeks who combine science and creativity to provide you with the high-quality inquiries that are most likely to convert into students who start and stay in your programs. At ESM Digital, we use science to find solutions that satisfy your unique goals and objectives, including you every step of the way. Instead of hiding behind a mountain of mystery analytics, we work hard to help you understand exactly what we’re doing and the results we are seeing. We like to consider our team an extension of yours and know that we’re successful when you are. We are a team of creative data geeks who are as passionate about education as we are about digital marketing. We care about your mission and your numbers as much as you do and we want to forge a real partnership where your success is our success.

Other Infographics
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The Power of Account-based Marketing

Infographic | January 27, 2022

ABM targets accounts with buyer intent. 80% Marketers say ABM improves customer lifetime values. 87% Marketers say ABM outperforms other marketing strategies.

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Account Tiering in ABM

Infographic | March 2, 2022

Using technology, data points, and research to prioritize and segment your key accounts is called account tiering.

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Chatbots: Revolutionizing B2B Engagement

Infographic | July 13, 2022

Businesses are using conversational marketing to improve customer interactions and meet their pipeline goals by engaging buyers. Why Use Chatbots in ABM? Account-based chatbots can segment data, audiences, intent signals, and personalization for better targeting.

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How Does Buyer Intent Data Enhance Your Marketing Efforts

Infographic | February 16, 2022

Some of the best intent data on the market today comes from well-known B2B content communities where buyers go to self-educate. According to a SiriusDecisions study, a B2B prospect is already 67% of the way into the purchasing journey.

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Top 5 Effective Lead Qualification Frameworks

Infographic | May 30, 2021

As a marketing and sales manager, reaching out to the target audience and bringing in leads is only half the job done. The other half includes making sure that you qualify those leads as well. HubSpot claims that the majority of medium and large companies generate less than 5,000 qualified leads per month. The process of qualifying leads is not as easy as it seems and undoubtedly, each company has its own unique method. Lead qualification can be done using several types of frameworks and each method has its logic and analytical reasoning. Each lead qualification framework helps ease things a bit.

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Spotlight

ESM Digital

ESM Digital is a tight-knit team of #HigherEdGeeks who combine science and creativity to provide you with the high-quality inquiries that are most likely to convert into students who start and stay in your programs. At ESM Digital, we use science to find solutions that satisfy your unique goals and objectives, including you every step of the way. Instead of hiding behind a mountain of mystery analytics, we work hard to help you understand exactly what we’re doing and the results we are seeing. We like to consider our team an extension of yours and know that we’re successful when you are. We are a team of creative data geeks who are as passionate about education as we are about digital marketing. We care about your mission and your numbers as much as you do and we want to forge a real partnership where your success is our success.

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