CORE ABM

Why Data-Backed ABM Programs Bring More Sales?

February 8, 2022

Data-Backed ABM
With access to valuable data, marketers are focused on leads that are more likely to become buyers. They can also work on targeting their messaging towards these potential buyers. Firmographic, technographic, engagement, and intent data are used to create target account lists increases Average Contract Value.

Spotlight

Brown McQueen

Brown McQueen is a marketing house for hyper growth technology companies, scaling from $5-50m in ARR.BMQ specializes in B2B small and medium-sized enterprises as a virtual CMO to maximize an existing marketing team’s performance or as a fully outsourced operation that makes complex organizations more innovative, agile, and driven toward growth. BMQ helps companies scale the marketing organization to lead field, digital and account-based marketing, branding, content marketing, and lead generation initiatives across multiple platforms.

Other Infographics
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Anatomy of Real Purchase Intent Signals

Infographic | May 21, 2021

Purchase intent data is a powerful tool to help you reach active buyers researching solutions. But all intent is not created equal. Intent data is only as good as its source and the quality of signals that inform it. Read on to learn what attributes make up a strong intent signal, so you can confidently identify real purchase intent.

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10 Tell-tale Signs that Intent Data Is Here To Stay

Infographic | June 4, 2021

Intent data has been a hot topic amongst B2B marketers for a few years. But is it a passing trend, or is it here to stay? Our research suggests that intent data is here for the long haul and is only going to get more reliable, useful and fundamental to our marketing strategies.

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B2B Enters The Experience Era

Infographic | December 5, 2019

Customer experience has become critical to B2B marketers. The biggest obstacle to customer experience success? Data governance needs to improve for B2B marketers to take full advantage of the power of this valuable asset.

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The Hidden Revenue Opportunity In Sales And Marketing Alignment

Infographic | May 23, 2022

Do you run a sales team? Have you ever wondered if your marketing and sales goals should align with each other? The answer is a yes. Aligned teams not only work better but also help increase productivity and revenue. Unfortunately, almost 78% of B2B companies have reported a misalignment between their sales and marketing teams. As a result, many such organizations have lost a whopping 10% of their annual revenue. Sales and marketing alignment, also known as ‘smarketing’, refers to a shared system of communications, goals, and strategies that enable sales and marketing teams in companies to work in unity.

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Using Intent Data in ABM

Infographic | February 14, 2022

In today’s long B2B buying journey, buyers are in control and they are interacting across multiple channels. The key is to use data and technology to serve up highly targeted content across channels, tuned to the stage of the buyer’s journey a prospect is in, and what their behavior shows they are most apt to engage in. - Mark Emond, Founder and President of Demand Spring

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Importance of Personalized Content in ABM

Infographic | February 7, 2022

90% of consumers find personalized content to be somewhat appealing (Statista).88% of marketers want to deliver a better customer experience through personalization (Evergage).

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Spotlight

Brown McQueen

Brown McQueen is a marketing house for hyper growth technology companies, scaling from $5-50m in ARR.BMQ specializes in B2B small and medium-sized enterprises as a virtual CMO to maximize an existing marketing team’s performance or as a fully outsourced operation that makes complex organizations more innovative, agile, and driven toward growth. BMQ helps companies scale the marketing organization to lead field, digital and account-based marketing, branding, content marketing, and lead generation initiatives across multiple platforms.

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