ABM - ACCOUNT BASED MARKETING LEADERS FORUM APAC 2022

July 07, 2022 | 11:00AM AEST | Australia

b2bmarketingleaders
In 2020, we launched APAC’s first Account Based Marketing ABM focused Forum. With over 450 paid online registrants, it was an incredibly insightful day with advice and practical learnings from local and global early ABM adopters implementing Strategic ABM, ABM Lite, and Programmatic ABM/ABM at Scale. The 2nd annual ABM Account Based Marketing Leaders Virtual Forum APAC will be held on 7th July 2022, 11am AEST (Australian Eastern Time)  & 9am SGT (Singapore Time) to accommodate B2B marketers and ABMers located in Australia, New Zealand and across Asia Pacific and Japan.
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Spotlight

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

OTHER LIVE WEBINARS

Capitalizing on ABM Engagement: Measure Right, then Optimize

July 06, 2022 |

The best marketers are adept at balancing the art and science of their craft. With any tactic or channel, it's critical to test, measure, and optimize continuously. When investing in webinar series as a vehicle for ABM, it's essential to establish the appropriate measures of success so ongoing improvements can be made. In episode 3 of the ABM that Works series, we'll be breaking down content and ABM metrics to help your team create baseline goals. From there, we’ll offer tips for using these insights to optimize the impact of your webinar series.
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Demystifying Intent Data to Drive Demand in B2B

July 20, 2022 | 09:30 AM PDT

Intent data is a hot topic and tactic for B2B marketers, especially those with ABM programs in play. Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. Perceiving interest as intent just sends you down a rabbit hole without the program performance you’d hoped for.
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Unstick the middle of the funnel

July 14, 2022 | 07:30 PM IST

Register now to learn: The importance of a buyer-journey-focused content marketing strategy. How the middle of the funnel is broken, and why it needs to be fixed. The dangers of not fixing the funnel. How you can unstick the middle of the funnel.
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An ABM Content Strategy You Can Steal

July 26, 2022 | 11:00 AM PDT

In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. As a result, they don't see proper account engagement. Adding an Account-Based approach makes it even more difficult to get the content right.
Register Now

Spotlight

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

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