ANNUITAS Reveals 2016 Enterprise B2B Demand Generation Research Study

B2B demand generation marketers are becoming more buyer-centric in their approach to demand generation, with more organizations using buyer personas and addressing customer pain points. That's according to a recent survey conducted by ANNUITAS, a demand generation strategy and change management firm. The "2016 Enterprise B2B Demand Generation Research Study" focused on marketers in the B2B enterprise space with $250 Million or more in annual revenue. The full report will be released during a webinar on Thursday, Oct. 27 at 1:00 p.m. EST. "This is the third year we have surveyed B2B Enterprise Marketers to get a better understanding of their approach to and success in the practice of demand generation and the results indicate the overall maturity of demand generation within organizations," said Carlos Hidalgo, CEO and Principal of ANNUITAS. "This year we saw a nine percent increase in the number of organizations who state that they are seeing success in demand generation. Additionally, more and more organizations are involving sales teams in marketing strategy and taking a more holistic approach to understanding their buyers. Even with all the improvements, however, there are some areas, specifically measurement and content, that are still lagging."