Avention enhances OneSource platform with ABM capabilities

Business insights tech specialist Avention has upgraded its OneSource platform with new dashboards aimed at improving sales and marketing effectiveness and efficiency. Avention believes that the platform's updates will help users find the customer and prospect data and insights they need faster.The upgrades include a new interface, where real-time company and contact insights and predictive indicators are immediately visible and accessible by end users, making it easier for sales and marketing teams to gain a detailed understanding of their target accounts.For Avention clients already leveraging OneSource, the upgrades are welcome news."As a customer of Avention for more than 15 years, we are excited about all the improvements the company is implementing to make its OneSource Solutions even easier to use," Mike Nall, founder of the Alliance of Mergers & Acquisitions, said in a statement. "It is imperative that we provide our over 1,000 members products and solutions that are intuitive and that will drive immediate results for their organizations. The new user interface improvements and administrative and user dashboards will not only deliver on ease of use, but will make it possible for our independent members to track user engagement and get more value from the OneSource Solutions in a shorter amount of time." These new features will also make it easier for users to access deeper information for prospecting and account-based management strategies, according to Avention."The customer experience is paramount to user adoption, productivity, and ultimately sales and marketing success. Based on customer feedback, we enhanced our OneSource platform to deliver a more intuitive 360-degree view of customer and prospect information," Avention CEO Steve Pogorzelski said in a statement. "The introduction of our new usage dashboards will not only drive user engagement, it will also validate the connection between our solution and our customers' success."