ZenIQ Strikes OEM Agreement With HG Data to Deliver Ideal Customer Profiles With Advanced Company Intelligence
PR Newswire | November 17, 2017
ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with HG Data, the global leader in company intelligence for B2B technology marketers. The partnership addresses one of the most challenging issues B2B Account Based Marketing (ABM) professionals face: developing an accurate Ideal Customer Profiles (ICP) that draws focus on the characteristics of target accounts most important to building and nurturing relationships.