Why B2B Tech Needs Social Media

Every single company in America needs to be on social media. Whether to offer thought leadership or appear more relevant in search, there’s no question (or argument) how important social media is for business today. The question still begs though, if it’s critical for B2B technology companies. There’s your obvious answers which outline the need to remain competitive, increase share of voice, and keep stakeholders in the loop on the company’s business (though PR does a great job at that too). What’s often overlooked is how the nature of social media can be directly in line with a company’s impending lift.If managed strategically, B2B tech social media marketers can utilize marketing assets to bring attention to hidden assets on your website or from current or past press coverage that can highlight how your company is relevant in today’s market and trends. Eyeballs on this information could lead prospective customers, partners, investors, press, and analysts to take a deeper look at how your business is a key player in the B2B tech business landscape today.Marketing assets can also exemplify the work of specific individuals who are (and may become) industry influencers. Publically acknowledging the rising stars in your back office could lead to your company as being heralded as an up and coming business in your sector. Prospects may also seek out those profiled on social at events, trade shows, and conferences as well as help provide a humanized aspect to your organization.