NEW OPPORTUNITIES FOR MARKETERS WITH APPLE'S IOS 12 NOTIFICATION CHANGES

Apple recently announced some bold moves at WWDC to make it easier for users to fine-tune their notification experiences. Their continuing focus on empowering users makes it increasingly clear that notifications are an ever-more-essential part of our everyday lives. In iOS 12, Notification Center will become the most prominent inbox in Apple users’ lives. It will also become the primary place users go for everything from critical alerts and important messages that justify interruption and require action, to consuming personalized interactive content passively.