LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts

LinkedIn has overhauled its Campaign Manager, giving it a redesigned interface and building out its back end to load data faster. The refreshed tool, announced Thursday, is designed to offer a more intuitive experience for marketers running multiple campaigns on the platform, with one-click breakdowns of campaign data and personalization options around what reports they see. High-level changes include a new navigation structure that allows users to switch between accounts and campaigns and drill down into ads with two clicks. The search feature has also been updated so that ad managers running multiple campaigns can quickly locate data for a specific campaign by querying the campaign name, campaign ID or ad format. With the new Campaign Manager, marketers will be able to personalize their dashboard to display the metrics they most often review. There is also a new one-click feature to quickly access sets of metrics from their LinkedIn campaigns, including conversion events or LinkedIn Audience Networkplacements  and make adjustments to optimize campaign performance.