Boohoo warned over advertising real fur as fake

Boohoo has been caught advertising a jumper that contained real animal hair as being made with "faux fur". The Advertising Standards Authority (ASA) upheld a complaint it received about a pom jumper being sold by the online retailer. Tests by animal rights charity Humane Society International (HSI) found it contained real fur - likely to have come from a rabbit. Boohoo said it had a strong commitment to the sale of real fur. The ASA said it received a complaint from HSI, who claimed the advert was misleading. The charity had bought the faux fur pom jumper and commissioned a test which revealed it contained real animal fur.