NINE introduces new Targeted Advertising Strategy for 9Now based on User Profile Data

‘Dynamic Ad Insertion’ allows advertisers to target specific audiences based on a users profile data such as age, gender, and location. The new ad-serving technology can be used during both catch-up content, and live broadcasts. 9Now is currently the only Australian Broadcast Video-On-Demand (BVOD) service that requires users to register their details before they can watch content. NINE began its rollout of dynamic ad insertion with the Hopman Cup and the Brisbane International, with the network claiming it has already served one million addressable ads to its users. NINE owns full digital rights for the Australian Open, meaning that every match of the tournament will be available to stream live and free via the 9Now platform.