The Automation of ABM? Zoominfo’s new Workflows product aims to automate the collection of business intelligence into ABM.

There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases. All publicly available information. But how do you find this information? Currently it’s a manual process of extracting data from a variety of sources. But ZoomInfo plans to change all that with its new product Workflows. Workflows intends to arm reps with information they may not even know existed and  it could have a big impact on their success. We spoke recently with ZoomInfo CEO Henry Schuck about the launch and his vision for how it will impact marketers and reps alike.
Workflows here