Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will use incorporate Bombora’s Company Surge Intent into its platform to provide B2B organizations with sales intelligence to optimize their account outreach efforts.
The integration aims to empower users to be more proactive when identifying active target accounts and prioritize outreach based on the account’s buying intent. Additional capabilities include the ability to:
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Identify accounts searching for a specific product/solution for prioritized outreach;
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Create, segment and customize ABM campaign targeting and messaging using Bombora’s intent data; and
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Engage potential prospects with relevant information for meaningful buyer discussions.